马来西亚企业与合作社发展部（KUSKOP）与马来西亚特许经营协会（MFA）携手，于8月8日至8月10日起展开中国国际贸易考察团任务。
KUSKOP在文告中指出，此行配合在上海新国际博览中心（SNIEC）举行的2025中国特许加盟展览会（China Franchise Expo 2025）。马来西亚代表团由企业与合作社发展部副部长Datuk Seri R. Ramanan率领，随行成员包括国家企业有限公司（Pernas）、马来西亚特许经营协会，以及九家领先的马来西亚连锁品牌，分别是Marrybrown、美数乐、Q-Dees、Smart Reader Kids、Midyson、US Pizza、Kenny Rogers Roasters、D’Sara炸鸡和Happy Potato。

文告指出，此举旨在为本地连锁品牌开拓国际市场新通道，尤其是进入中国这个全球最大且增长最快的经济体之一。

KUSKOP表示，这项参与是“加强连锁发展计划”（Enhancing Franchise Development Programme，EFDP）的一部分，该计划旨在推动马来西亚连锁品牌走向全球市场。过去通过EFDP成功拓展海外市场的案例包括澳大利亚的Marrybrown、摩洛哥的Global Art、泰国的Laundrybar，以及英国的Little Caliphs。

Ramanan在文告中表示，马来西亚连锁产业在国际舞台上具有巨大发展潜力，此次考察不仅能强化本地品牌在海外的地位，还将为与国际商业伙伴建立战略合作创造机会。“KUSKOP将致力于让马来西亚连锁品牌成为全球市场的首选。”

据KUSKOP介绍，此次中国之行是今年EFDP的首个国际考察任务，接下来还将陆续前往日本、哈萨克斯坦及印尼，预计相关行程将持续至2025年10月。

此外，马来西亚代表团在访华期间，还与中国连锁经营协会（CCFA）举行圆桌会议，探讨双边合作机会，并深入了解中国连锁市场的需求。KUSKOP指出，马来西亚连锁企业在本次任务中的积极与战略性参与，充分体现了业界在国际竞争舞台上的高度准备与信心。

MFA and Kuskop Launches Trade Mission To China To Strengthen Malaysian Franchise Brands

The Ministry of Entrepreneur and Cooperatives Development (KUSKOP), in collaboration with the Malaysian Franchise Association (MFA), has launched an international trade mission to China, taking place from August 8 to 10.
KUSKOP announced in a statement that the mission is in conjunction with the China Franchise Expo 2025 at the Shanghai New International Expo Centre (SNIEC).
According to KUSKOP, the Malaysian delegation is led by Deputy Entrepreneur and Cooperatives Development Minister Datuk Seri R. Ramanan along with representatives from Perbadanan Nasional Bhd (Pernas), MFA and nine leading Malaysian franchise brands.

Among them are Marrybrown, HOME Maths Therapy, Q-Dees, Smart Reader Kids, Midyson, US Pizza, Kenny Rogers Roasters, D’Sara Fried Chicken and Happy Potato.
“This initiative aims to open new access for local franchise brands to penetrate international markets, especially China which is one of the largest and fastest growing economies in the world,” said the statement.
KUSKOP said the participation is part of the Enhancing Franchise Development Programme (EFDP) which is designed to expand the presence of Malaysian franchises globally.
“Previous successes through EFDP include Marrybrown in Australia, Global Art in Morocco, Laundrybar in Thailand and Little Caliphs in the United Kingdom.
Ramanan said in the statement that the Malaysian franchise industry has great potential to grow in the international arena. According to him, the mission will not only strengthen the position of local brands abroad, but also create opportunities for strategic collaboration with international business partners.
“KUSKOP is committed to making Malaysian franchise brands the top choice in the global market,” the statement said.
According to KUSKOP, the trade mission to China is the first mission in the EFDP calendar for this year.
“It will be followed by regional missions to Japan, Kazakhstan and Indonesia which are scheduled to last until October 2025,” it said.
KUSKOP said that during the visit to China, the Malaysian delegation also held a roundtable discussion session with the China Chain Store and Franchise Association (CCFA) to explore bilateral cooperation opportunities and to better understand the needs of the local franchise market.
“The active and strategic participation of Malaysian franchise companies in this mission clearly reflects the level of readiness and high confidence of industry players to compete on the international stage.